Marketing shouldn’t feel like guesswork. It should give you clarity, consistency, and a clear line between effort and results.
We use a simple decision-making approach called the OODA Loop: observe, orient, decide, act.
This system helps us slow things down enough to see what’s actually happening, then move faster with confidence. Not guesses. Not gut reactions. Clear decisions based on real signals.
Trust comes before the estimate.
Homeowners don’t pick a roofer at the door. They decide long before that. We make sure you show up as the obvious choice.
Relying on one marketing channel is risky.
We make sure you’re visible across search, ads, and content. So when homeowners start looking, you’re there, not your competitors.
Leads only matter If you close them.
Getting the lead is only half the job. We help you track and follow up so real opportunities don’t get missed.
Start with the facts, not assumptions.
Before spending money, we look at how homeowners search, what competitors are doing, and where leads are being won or lost. That clarity leads to better decisions.
This is where the momentum starts. Tell us a bit about your roofing business and where you want to go. We’ll review your situation, confirm whether we’re a good fit, and outline clear next steps.
Plan on investing at least $3k per month plus your ad spend. Since we guarantee to hit our targets or you don’t pay our fees, what do you really have to lose? At worst, you get your money back. At best, you have more jobs than you can keep up with.
Most companies rely on a single source. Maybe it’s door knocking or a lead service. When that source dries up or gets too expensive, the phone stops ringing. A steady business needs a “web” of sources: showing up on Google maps, having a site that actually converts, and a way to follow up with people who didn’t buy on the spot. If you aren’t visible in multiple places, your lead flow will always be a roller coaster.
It usually comes down to three things: reputation, location, and activity. Your competitors likely have more recent reviews, a profile that Google trusts more in your specific service area, and a website that answers the questions homeowners are actually asking. We help you build that trust so Google sees you as the “top dog” in your local market.
Most agencies fail because they treat a $20,000 roof like a $50 impulse buy. They chase “clicks” instead of actual contracts. This approach recognizes that roofing is a high-stakes decision for homeowners. The only metric that matters is how many qualified estimates get put on your calendar. If the marketing doesn’t result in signed jobs, it’s a failure.
Referrals are great, but they aren’t scalable. You can’t “turn on” more referrals when you have a gap in the schedule. To grow consistently, you need a system that brings in new homeowners who have never heard of you.
Paid ads can ring the phone in hours, but building a presence that people trust takes a few months. It’s the difference between a quick fix and a long-term engine that keeps your crews busy year-round.
Yes. Smaller companies actually benefit more from targeted marketing because they can’t afford to waste money on broad “brand awareness.” We focus on local jobs that are ready to close now, not just getting your name out there.
Yes. We agree on specific goals before we start. If we don’t hit those goals during the guarantee period, you don’t pay our marketing fees for that time. We believe if we don’t deliver the opportunities we promised, we haven’t earned our keep.